Mapua University: Visual Communications Design (All Works)
I've designed social media content, print materials, and event collaterals to support Mapúa’s transition into a cutting-edge institution. Helped promote new, modern academic programs while maintaining brand consistency across digital and physical platforms.
Objectives
- Create seasonal campaigns to increase student engagement, both inside and outside the campus
- Maintain brand cohesiveness across multiple platforms
- Create physical materials for the university like print designs, tarpaulins, and LED Video backdrop
- Inform students about the current events
- Create interesting events to promote new courses
Role and responsibility
- Art Direction
- Visual Identity & Key Visuals for various seasonal campaigns
- Motion Design & Animations
- Monthly Content Strategy
🛠 Tools used
- Adobe Illustrator & Photoshop
- After Effects
- Canva (for quick deployment if needed)
📅 Timeline
- 1 year
Digital Content for Different Platforms (Social Media Content and Tiktok Reels)
Created a wide range of digital assets—including Facebook posts, promotional videos, and TikTok Reels—to strengthen Mapúa’s online presence and engage a modern student audience as well as potential enrollees.
🖼️ Static posts and carousels
🏀 Seasonal Subcampaign: NCCA Season 98 (For Basketball and Volleyball Teams)
A yearly campaign designed to rally school spirit and student support for Mapúa’s varsity teams during NCAA Season 98, a major collegiate sports event featuring universities nationwide. This initiative highlights team pride through dynamic visuals, social media content, and promotional materials that celebrate Mapúan athletes and their achievements.
📅 Seasonal subcampaign: Paskong Mapúan
Paskong Mapúan is an annual Christmas event that brings together the university community in a celebration of faith, unity, and tradition. Highlights include the ceremonial Christmas tree lighting—symbolizing the presence of Christ at the heart of the season—as well as live performances from renowned artists and bands. Open to the public, the event fosters a joyful and inclusive atmosphere, marking the holiday season with warmth and festive spirit.
🎮 Subcampaign: Cardinal E-sports for promoting new course Game Development
Cardinal Esports is a gaming event designed to promote Mapúa’s Game Development program. Centered around a Valorant tournament, the event aims to engage prospective students and showcase the university’s commitment to interactive media, innovation, and student-led experiences in the digital entertainment space.
❤️ Seasonal Subcampaign: Pusong Mapúan
Pusong Mapúan is a heartwarming Valentine’s campaign that features interviews with Mapúa alumni couples as they share their love stories that began during their time at the university. The initiative celebrates enduring relationships, fosters alumni engagement, and highlights the strong sense of community and connection within the Mapúan experience.
📚 Seasonal Campaign: Mapua Open Campus
Open Campus is Mapúa University’s annual open house event designed to welcome prospective students and the general public. The event offers an immersive experience of campus life through guided tours, engaging activities, and interactive showcases. With fun, student-led events and informative sessions, Open Campus serves as a gateway for potential enrollees to explore Mapúa’s academic programs, facilities, and vibrant community culture.
📱 Tiktok Reels
@mapuauniv As part of the University’s celebration in entering the Times Higher Education (THE) World Rankings 2023, Mapúa hosted a Thanksgiving Gala last Thursday, October 27, 2022 to pay tribute to all students, teachers, support staff, alumni, officers, and trustees who contributed and helped in achieving the great milestone. #VivaMapua #theunirankings ♬ original sound - Mapúa University
@mapuauniv The tree has been mounted. The lights have been lit. It’s officially Christmas at Mapúa. Here are the highlights of the #PaskongMapuan 2022 Symbolic Tree and Belen Lighting. #mapua #university #christmas #fyp #foryoupage #pasko ♬ original sound - Mapúa University
@mapuauniv Let's take a look back at how we spent our 2022 as we welcome another fruitful year. Happy New Year, Mapúans! #2022#newyear2023#student #university ♬ original sound - Mapúa University
@mapuauniv Our resident Cardinals serving us kilig vibes on a Monday! #PusongMapuan #valentinesday#Love#Campus#StudentLife#Mapua ♬ original sound - Mapúa University
Physical Marketing Materials and On-Ground Assets
Designed a range of physical materials to support Mapúa University’s major events and campaigns. These included posters, banners, brochures, event IDs, stage backdrops, and on-site signage—each crafted to maintain visual consistency across both digital and on-ground platforms. The collaterals played a key role in enhancing attendee experience and reinforcing the university’s identity across academic, promotional, and community events.
