Short-form Reels for Texas Travel Series and MyCurlyAdventures

This project involves creating engaging short-form video content for a Texas Travel Series in collaboration with MyCurlyAdventures, designed for Instagram Reels and TikTok. The content will showcase the best spots across Texas, from popular attractions to hidden gems, through dynamic visuals, quick storytelling, and trend-driven editing. Each reel aims to inspire viewers to explore, offering a mix of entertainment and helpful travel insights while highlighting local culture, food, and experiences in a fun, authentic, and highly shareable way.

Realtor Marketing Toolkit | Instagram Social Media Graphics

Led content and social media growth for a real estate marketing toolkit startup over a 3-month period, building its digital presence from the ground up. Designed branded, high-converting graphics for real estate professionals and developed a consistent visual identity. Managed daily engagement and community building to drive organic growth, increase visibility, and position the brand as an authority while supporting early-stage lead generation.

Maxicare - Social Media Motion Graphics

As part of Maxicare's social media campaign to promote their new prepaid health plans, I was tasked to create motion graphics content. These visuals are produced and released monthly, aiming to maintain audience engagement while promoting the product.

TopCat - Social Media Campaigns, Content, and Engagement

TopCat is a cat food brand developed as the feline counterpart to the trusted dog food line, TopBreed. The goal of the campaign was to introduce TopCat to the public and build its own identity while carrying over the credibility of its sister brand. Our target audience was millennial cat owners, and we ran the campaign on both Facebook and Instagram through cross-posted content. For more project information, check out my Case Study.

A Minimalist Logo Concept for a Matcha Brand (Tenka)

Not every concept makes it to the final stage, and that is part of the process. This logo was created for a 99Designs contest where designers pitched ideas for a brand, with one selected to move forward. While this design was not chosen, it remains one of my favorites for its minimalist and sophisticated direction. I see it as a bonus track, something that may not make the final cut but still reflects growth and creative exploration. I would love to hear your thoughts. I am also currently open to freelance or full-time opportunities in branding and visual design.

Baliksaya Design Competition - SOFA Fashion Visionary Award

In 2018, I was chosen as a finalist for Balik Saya, a design competition reimagining the traditional baro’t saya. I created a playful, modern take on the national dress, from sketch to runway: blending heritage with contemporary design. The piece was showcased at the National Museum of Natural History and awarded the SOFA Fashion Visionary Award, marking a meaningful step in my journey of cultural storytelling through fashion.

PlushPaws - Short-form Ads for Instagram

PlushPaws partnered with us to launch and promote their new cassava-based cat litter, an organic and pet-safe alternative to traditional litter. By producing strategic, engaging reels tailored to their target audience, we established a strong online presence from scratch. Since the campaign wrapped in April 2025, the brand’s account has grown organically to 477 followers, reflecting the long-term impact of the content and strategy.

Vector Illustrations for Social Media

Some of the few vector illustrations I created for social media.

EM Cosmetics - 3D Modelling and Animation

For EM Cosmetics, the beauty brand founded by Michelle Phan, I created 3D product visuals using 3dsMax to showcase their new makeup line. The project included parallax animation designed specifically for social media: bringing depth, motion, and elegance to their promotional content.

Cooks by Vitarich - Facebook

For a three-month campaign promoting Cooks by Vitarich, a ready-to-cook chicken line available in supermarkets, a complete social media package was developed, including a key visual (KV) and a series of branded posts. The campaign spotlighted their international flavor offerings: French Roast, Mediterranean Roast, and South African Roast. The creative direction was inspired by the idea of "you'll be taken around the world with one bite", and was aligned through the campaign materials.

Pol Purol Book Cover and Interactive Game for Kids

Pol Purol is a Filipino children's book written by Chris Rosales. I created a book cover based on my interpretation of the story. Later on, we developed an interactive game for kids inspired by the book, where I designed all the graphics and visual assets. Link to the game: <a href="https://photoshoplol.itch.io/pol-purol">https://photoshoplol.itch.io/pol-purol</a>

Brand Identity and Logo Creation for Nihonbashitei, a Japanese restaurant

This project focuses on revamping the visual identity of Nihonbashitei, a well-established Japanese restaurant in the Philippines known for its authentic cuisine, traditional ambiance, and wide selection of classic dishes such as sushi, ramen, and teppanyaki. The rebranding aims to modernize and refine the restaurant’s logo while preserving its heritage as a trusted destination for genuine Japanese dining. Alongside the logo redesign, a comprehensive brand guideline system will be developed to ensure visual consistency across all touchpoints, including stationery, menus, and packaging. The overall direction balances tradition and contemporary appeal, creating a cohesive brand experience that enhances recognition, strengthens market presence, and reflects the restaurant’s commitment to quality, authenticity, and warm dining experiences.

E-waste Management Motion Graphics Ad

In partnership with the Philippine Misereor Partnership Inc. (PMPI), a 30-second motion graphics advertisement was developed to promote proper e-waste management and environmental responsibility. The ad aimed to raise awareness about the harmful effects of improper electronic waste disposal, encouraging viewers to rethink, reduce, and recycle their old gadgets.

Power South Energy Branding and Logo Design

Power South Energy & Petroleum, Inc. (PSEPI) was established and incorporated by Filipino visionaries in Manila, Philippines in 20th January, 2021 with the fundamental ambition to explore, develop and industrialize the Philippine’s frontier oil and gas, coal and renewable energy resources, respectively. I handled the complete visual brand development from start to finish- from logo design to application of visual identity.

UI/UX Design and Research for Zodiac Series of Poker

This project involves designing the UI and UX for the Zodiac Series of Poker, a tournament series that brings together competitive poker players through organized live events, including its recent run in March 2026 at CTP Club Poker in Taipei, Taiwan. The goal is to create a mobile-first website based on user research, focusing on the needs and behaviors of poker tournament participants. The design will prioritize clear navigation and real-time access to essential information such as event schedules, player standings, blind structures, and announcements, along with intuitive card-based layouts for quick browsing. <br> <a href="https://zodiacseriesofpoker.com/">Zodiac Series of Poker website</a>

Physical Marketing Materials and On-Ground Assets for Mapúa University

Designed a range of physical materials to support Mapúa University’s major events and campaigns. These included posters, banners, brochures, event IDs, stage backdrops, and on-site signage, each crafted to maintain visual consistency across both digital and on-ground platforms. The collaterals played a key role in enhancing attendee experience and reinforcing the university’s identity across academic, promotional, and community events.

School of Health Sciences Logo

School of Health Sciences is a relatively new department in Mapúa University that is in collaboration with Arizona State University. My role for this project was to create a unique logo while sticking to Mapúa’s brand guidelines.

Avante Guard Logo Rebranding

Avante-Guard is a production company in the Philippines. Prior to consultation, the business already had an established identity, which I've only worked around it to accompany them into the revision of the logo. My role for this project was to create a unique logo while sticking to Avante-Guard's existing brand, and keeping the previous logo on mind as to improve it further. With this responsibility, I'm tasked to create a new face of the business. Visit their website here: <a href="https://avante-guard.com">avante-guard.com</a>

Life360 Short-form Ad

This project is a 14-second short-form Reel created as part of a design test, developed with potential use as a Meta ad or boosted social post. The concept centers on Life360’s core value of family, highlighting how the app helps users stay connected and provides peace of mind by keeping loved ones safe wherever they go. The reel combines concise storytelling, engaging visuals, and platform-optimized pacing to capture attention quickly while communicating a clear emotional message. Drawing from personal experience using the app, the project blends authenticity with strategic content creation, resulting in a piece that is both relatable and aligned with modern video marketing trends.

Krokis - Logo Design

I developed the visual identity for Krokis, a multimedia agency whose name is derived from the word croquis, meaning “sketch.” Rooted in the concept of transforming reality into creative expression, the brand is built on the idea of sketching stories into existence. I crafted a custom logo, curated a cohesive color palette, and designed a comprehensive brand style guide to reflect this vision. This project is currently in progress, with ongoing campaign development and brand refinement underway.

Ing Tianak - 15th International Silent Film Festival Manila - MIT OUT SOUND (2021)

Ing Tianak is a short film and an official entry to the 15th International Silent Film Festival Manila - MIT OUT SOUND. Written and Directed by EJ Gagui and Marienel Calma. I lead 4 animators from pre-production to post-production. We mainly used Adobe Premiere Pro and After Effects to compile hand-drawn frames. This short film is about two scorned women in a barrio that are terrorized by the same monster, the Tianak.

Instagram Community Growth & Engagement for a Marketing Startup

Managed and grew a startup’s social media presence in the marketing sector, with a primary focus on Instagram community engagement and relationship-building. Dedicated approximately 2-4 hours per day to actively engaging with followers, responding to comments and DMs, and fostering meaningful conversations to increase brand trust, visibility, and audience loyalty. Project from October 2025 to January 2026.

TopBreed - Social Media Campaigns, Content, and Engagement

TopBreed is a well-established dog food brand, and throughout a 1-year contract, I was tasked with expanding its online presence through a cohesive and engaging social media campaign. The goal was to strengthen brand visibility and deepen audience connection, particularly among millennial dog owners, through content that was both informative and fun.<br> <br> I led the campaign’s art direction, creating Key Visuals, animated content, and copywriting across Facebook and Instagram. I developed a consistent visual language that felt warm, approachable, and aligned with the brand’s identity.